Revenue Operations for Roofing Companies

Leads aren't your problem. Your process is.

We fix everything between the first call and the final invoice.

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Where roofing revenue leaks

Sound like your company?

Roofing revenue doesn't leak in one big place. It leaks in the handoffs.

Leads sit for hours before anyone calls. The customer signs with whoever shows up first.

The CRM exists but nobody trusts it. Half the jobs live in the system. The other half live in text threads.

Sales closes the deal. Production finds out later. Photos missing, scope unclear, material list a guess.

Change orders and supplements go untracked. Money you already earned never gets collected.

Commission day starts arguments. Nobody agrees on the numbers because the numbers don't live in one place.

You know last month's revenue. Margin per job, per crew, per rep? Nobody can say.

Every one of those is a process problem. Process problems are fixable. See the operating model we use to find them.

Who We've Helped

We've done this in roofing

Full Throttle has helped multiple regional roofing companies scale on systems instead of luck. One grew 3x, from $5M to $15M, and held it through a full pivot from B2B to B2C.

We know why jobs go sideways at the sales-to-production handoff, what untracked supplements and change orders do to your margin, and what it takes to keep a pipeline honest when volume spikes.

The Work

What we build for roofing companies

Speed-to-lead that doesn't depend on memory

Routing and follow-up automation that gets every lead a call in minutes, whether it came from a referral, a website form, a yard sign, or a knock. And it has to scale: the system that works at 10 leads a week has to work at 100.

How we build lead routing →

A pipeline that matches how roofs actually get sold

Lead, inspection, estimate, signed, build, invoice, closed. Real entry and exit criteria at every stage, so the pipeline tells you what's actually going to hit the calendar and the bank account.

How we build pipelines →

A CRM built on the platform that fits you

JobNimbus, AccuLynx, Jobber, HubSpot, GoHighLevel. We build and rebuild roofing CRMs so the whole company runs out of one system: sales, production, supplements and change orders, and the office.

How we build CRMs →

Job costing and reporting that shows real margin

Revenue per job is vanity. Margin per job, per crew, per rep, per lead source: that's a scoreboard you can run the company on.

How we build reporting →

Fluent in the tools roofing companies run on

For owners who want the money side fixed first

Full Throttle Financial Fitness

Trust your P&L. Price for profit.

A six-week sprint for roofing owners who are done running the business from the bank balance. Working sessions with you in the room, not a course you watch. By the end you can read your P&L and trust it, see why cash and profit tell different stories, price jobs for profit instead of markup habit, and run the company from a scoreboard instead of a gut feeling.

Build the financial foundation
How to read your P&L
Cash vs accrual: why your P&L lies
Accrual reporting like an operator
Price for profit
Margin, not markup

Built for companies with active books and a working estimating process. If that's not you yet, the Discovery Call is still the right first step and we'll tell you what to fix first.

Ask about Financial Fitness on a Discovery Call

Roofing RevOps questions, answered

What does a RevOps consultant do for a roofing company?

Builds the operational system revenue runs on: lead routing and follow-up, the sales pipeline, the CRM, the sales-to-production handoff, and the reporting that shows margin per job. The goal is a company that runs on process instead of memory.

Do you work with JobNimbus and AccuLynx?

Yes. We build and rebuild roofing CRMs in JobNimbus, AccuLynx, Jobber, HubSpot, and GoHighLevel, and we'll tell you honestly which one fits your operation before any build starts.

Do you work with storm restoration companies or retail roofing?

Both. Storm and retail break in different places: storm operations leak at surge intake and supplement tracking, retail leaks at follow-up and close rates. The diagnostic is the same, the fixes differ.

What does an engagement cost?

Typical projects range from $5,000 focused builds to $50,000+ full system implementations. Scope is set after a Discovery Call, and we'll tell you the price before any work starts.

What is Full Throttle Financial Fitness?

A six-week financial sprint for roofing owners: P&L literacy, accrual reporting, and pricing for profit, taught in working sessions on your own numbers. Details on a Discovery Call.

Find out where your jobs are leaking money

A Discovery Call is 30 minutes. We'll walk through how a lead becomes a roof and a roof becomes money in your company today, and where that chain is breaking. If we can help, we'll tell you how. If we can't, we'll tell you that.

Book a Discovery Call