Track record
Growth is the result.
Here is the work behind it.
Growth, recurring revenue, and business building across roofing, coaching, healthcare, and food production. Selected examples from Keith Landals’ operating career, including leadership roles before Full Throttle.
Client feedback
In our clients' words.
LinkedIn recommendation
Omar Parker
Managing Principal
New Creations Charlotte
“He didn't just give advice, he built systems and operations that actually work, and he did it in a way that made sense for a business our size.”
Read full recommendation
Keith came on as our fractional COO at a point when I honestly felt lost in my own business. He brought structure and clarity where there had been none, and completely turned things around. He didn't just give advice, he built systems and operations that actually work, and he did it in a way that made sense for a business our size. What used to feel overwhelming now feels manageable, and I have real confidence in where the business is headed because of his involvement. If you're a business owner who needs someone who can see the whole picture and fix what's broken, I wholeheartedly recommend Keith.
“He's alleviated so much pressure and stress off our shoulders to help us develop new internal processes.”
Read full review from Roofscapes NW
Thank you to Keith for all of his help. He's alleviated so much pressure and stress off our shoulders to help us develop new internal processes. We recommend his work as he is very easy to work with and detail oriented.
Leap Roofing Macros · Oct 23, 2025 - Dec 17, 2025
“It was refreshing to work with an actual person 1-1, with no handoffs or other people being involved. It kept everything smooth and structured.”
Read full review from ALP Roofing
My experience working with Robert was great. He is a very good communicator and truly seems to care about you and your business. It was refreshing to work with an actual person 1-1, with no handoffs or other people being involved. It kept everything smooth and structured. I would highly recommend Robert for any freelance project. He has broad knowledge and can turn complex challenges into manageable outcomes. I really enjoyed working with him.
Fixed Price Contract for CRM Build · Dec 28, 2025 - Jan 7, 2026
Leadership, process, and systems
Different businesses.
Connected responsibilities.
Partnerships, team development, sales, delivery, and finance all feature in these stories. The scope went beyond selecting software: it included building the way the business worked.
Roofing operations
Roofing operations
Scale the business.
Then hold the gains.
The situation. A regional roofing company needed an operating model that could support expansion beyond a $5M local business.
The work. Strategic solar partnerships and partner funding supported expansion to new markets. When the business pivoted to direct-to-consumer sales, the team built a new digital sales process, call center, and HubSpot CRM. Keith held COO, CFO, and president roles at different points and helped prepare the business for sale.
The reported outcome. Revenue grew from $5M to $15M, sustained through a B2B-to-B2C pivot and carried through to a private equity exit.
Read the case studyOutbound call-center and digital sales process build
Outbound call-center and digital sales process build
Build the team.
Give every lead a process.
The situation. A roofing operation had advertising budget but no call-center infrastructure: no dialer, scripts, team, or established process.
The work. A sales operation built from zero, with up to ten outbound agents setting appointments and ten inside sales associates closing. Weekly training, routing, and follow-up rules supported the team, with HubSpot and calling platforms connecting the work.
The reported outcome. $50K in advertising spend supported $600K in revenue over three months. Advertising spend is one input; this figure does not describe total operating cost or profit.
Explore sales process workBuilt from startup in about two years
Healthcare services
Healthcare services
From two founders
to an operating business.
The starting point. Keith co-founded a diagnostic center with a clinical psychologist and built its business operations from scratch.
The work. EHR and CRM systems, departments, financial operations, and the customer journey. Strategic law-firm partnerships generated referrals, supported by the capacity to carry out the assessment work.
The reported outcome. Roughly $1M in annual revenue in approximately two years, followed by acquisition by a local competitor.
Read the case studyCoaching
Coaching / Full Throttle engagement
An evergreen offer.
Recurring revenue growth.
The situation. A strong coaching offer, with channel traffic reaching broken links or dead-end content instead of a working membership funnel.
The work. An e-book and GoHighLevel funnel, stronger evergreen training, and membership repositioned as the entry offer. The membership price increased by more than 50%.
The reported outcome. Monthly recurring revenue grew 5×. Paid coaching memberships increased by 30%.
Read the case studyFrom $4M over two years
Roofing
Roofing / Full Throttle engagement
Growth with
stronger margins.
The starting point. A roofing company with $4M in annual revenue.
The work. A CRM rebuild, lead nurturing platform, and new sales process with team training. The owner hired a GM and sales manager. Margin checks covered estimating, pre-production, and completed-job costing.
The reported outcome. Annual revenue grew to roughly $10M over two years. Company-wide gross margin increased from 15% to 30%+.
Read the case studyFood production & retail
Food production & retail
Modernize the channels.
Connect the operation.
The situation. A legacy food producer served direct-to-consumer, wholesale, and retail customers through an outdated digital presence and disconnected manual systems.
The work. A rebuilt website integrated with Shopify, digital content supporting the direct-to-consumer channel, and HubSpot for nurturing. Wholesale gained a custom ordering platform. Retail gained Clover POS integrated with inventory.
The reported outcome. Revenue grew from $7M to $10M as the business modernized its sales channels and supporting systems.
Explore project workThese stories reflect Keith’s operating experience, including roles before Full Throttle. They are selected examples, not a complete list of businesses Keith has helped build and scale. Historical outcomes are not guarantees of future performance.
What carries into your business
Direction.
And the ability to deliver.
Some businesses need a defined process or system built. Others need continuing leadership across priorities, people, and execution. The experience behind Full Throttle supports both types of work.
Find the right way to work togetherWhat needs to change
in your business?
Talk through the situation, the responsibilities, and the work ahead.