Track record
Growth is the result.
Here is the work behind it.
Growth, recurring revenue, and business building across roofing, coaching, healthcare, and food production. Selected examples from Keith Landals’ operating career, including leadership roles before Full Throttle.
Leadership, process, and systems
Different businesses.
Connected responsibilities.
Partnerships, team development, sales, delivery, and finance all feature in these stories. The scope went beyond selecting software: it included building the way the business worked.
Roofing operations
Roofing operations
Scale the business.
Then hold the gains.
The situation. A regional roofing company needed an operating model that could support expansion beyond a $5M local business.
The work. Strategic partnerships with national solar companies opened new markets. Digital sales, central dispatching, and shared services supported the expansion. The CRM evolved from Monday.com to HubSpot as the business scaled. Exit preparation focused on maximizing the business’s EBITDA multiple.
The reported outcome. Revenue grew from $5M to $15M, sustained through a B2B-to-B2C pivot and carried through to a private equity exit.
Explore roofing operationsOutbound call-center and digital sales process build
Outbound call-center and digital sales process build
Build the team.
Give every lead a process.
The situation. A roofing operation had advertising budget but no call-center infrastructure: no dialer, scripts, team, or established process.
The work. A sales operation built from zero, with up to ten outbound agents setting appointments and ten inside sales associates closing. Weekly training, routing, and follow-up rules supported the team, with HubSpot and calling platforms connecting the work.
The reported outcome. $50K in advertising spend supported $600K in revenue over three months. Advertising spend is one input; this figure does not describe total operating cost or profit.
Explore sales process workHealthcare services
Healthcare services
From two people
to an operating business.
The situation. A healthcare services startup began with a clinical psychologist and an operator, without the departments or systems needed to grow.
The work. The operating structure from sales through finance, with TherapyNotes, HubSpot, and QuickBooks Online connected by documented processes. Referral partnerships with law offices and claims centers supported the revenue pipeline.
The reported outcome. The business reached $1M in revenue within 24 months and went on to acquisition.
Explore fractional leadershipCoaching
Coaching
An evergreen offer.
Recurring revenue growth.
The situation. An existing coaching business and offer.
The work. Helped establish evergreen content to support the coaching offer.
The reported outcome. Monthly recurring revenue grew 5×.
Explore project workFood production & retail
Food production & retail
Modernize the channels.
Connect the operation.
The situation. A legacy food producer served direct-to-consumer, wholesale, and retail customers through an outdated digital presence and disconnected manual systems.
The work. A rebuilt website integrated with Shopify, digital content supporting the direct-to-consumer channel, and HubSpot for nurturing. Wholesale gained a custom ordering platform. Retail gained Clover POS integrated with inventory.
The reported outcome. Revenue grew from $7M to $10M as the business modernized its sales channels and supporting systems.
Explore project workThese stories reflect Keith’s operating experience, including roles before Full Throttle. They are selected examples, not a complete list of businesses Keith has helped build and scale. Historical outcomes are not guarantees of future performance.
What carries into your business
Direction.
And the ability to deliver.
Some businesses need a defined process or system built. Others need continuing leadership across priorities, people, and execution. The experience behind Full Throttle supports both types of work.
Find the right way to work togetherWhat needs to change
in your business?
Talk through the situation, the responsibilities, and the work ahead.