Revenue operations & fractional COO leadership
Growth needs
a business that
can keep up.
When every decision comes back to you, the problem reaches beyond the CRM.
Full Throttle helps owners connect the people, processes, and systems behind their business. Focused projects when something needs fixing. Fractional operations leadership when execution needs an owner.
Explore ways to work together30 minutes with Keith. Start with what needs to change.
Ways to work together
The right level of help
for the work ahead.
A specific build and an ongoing leadership role solve different needs. Start with the responsibility you need covered.
Projects & implementation
You know something needs fixing. We diagnose the cause, scope the work, and build the process and systems to solve it.
- CRM architecture and implementation
- Sales process and lead handling
- Reporting, automation, and adoption
Fractional COO & operations leadership
You need someone to help lead execution across the business. We establish priorities, work with your team, and keep the operating plan moving.
- Operating priorities and team accountability
- Cross-functional execution and capacity
- Financial visibility and decision-making
Recognize the pressure?
The business is moving.
Too much still depends on you.
Every priority needs
you to push it.
Decisions bottleneck at the owner. Teams stay busy, but the important work keeps slipping.
Put leadership behind executionThe tools record work.
They don't help it move.
Follow-up lives in someone's memory. Handoffs lose context. The CRM tells half the story.
Connect the process and systemsYou have the numbers.
You still lack a clear answer.
Reports disagree. Margin is hard to explain. The next operating decision needs better information.
Build useful visibilityThe Full Throttle operating model
One business.
Four connected cycles.
Marketing starts it. Sales closes it. Operations delivers it. Finance counts it.
Marketing
Attention to inquiryBrand, channels, campaigns, and lead capture.
Sales
Inquiry to agreementQualification, follow-up, proposals, and the close.
Operations
Promise to deliveryHandoffs, capacity, execution, and quality.
Finance
Delivery to dollarsInvoicing, collections, margin, and reporting.
People
Clear roles. Capable teams.
Accountability for the work.
Process
Defined standards. Useful routines.
Handoffs that hold.
Platform
Connected systems. Reliable data.
Tools that support the process.
“Where there is no standard, there can be no improvement.”
A gap in any cycle can start with the people, the process, or the platform underneath it. Find the cause before choosing the fix.
Understand the modelExperience behind the work
Built and run.
Not just advised.
Growth, team building, and change across roofing, healthcare, and coaching. These examples come from Keith’s operating career, including roles before Full Throttle.
Explore the track recordFrom $5M to $15M, sustained through a B2B-to-B2C pivot and carried through to a private equity exit.
Revenue in three months, supported by $50K in advertising spend and a newly built sales operation.
From launch to $1M in 24 months, through to acquisition.
Scaled monthly recurring revenue through an evergreen coaching offer.
Historical operating outcomes. Revenue figures do not describe profit or guarantee future performance.
Platform experience
Fluent in the tools your revenue already runs on.
We start with the process, then make the tools work together.
Your partner in the work
Business context.
Hands-on follow-through.
Keith Landals brings fifteen years of operations leadership across production, finance, administration, and systems. He works directly with owners and their teams, whether the need is a defined project or ongoing operating leadership.
Meet KeithGet a clearer picture first
Tools for the next decision.
Explore the operating model, run the revenue leak checklist, or read about a problem you're working through.
What needs to work better?
A focused project or ongoing leadership. Let’s start with the business.