Roofing / Full Throttle engagement
From $4M to roughly $10M in annual revenue, with stronger margins
Company-wide gross margin increased from 15% to 30%+.
Full Throttle helped a roofing company grow from $4M to roughly $10M in annual revenue over two years. The engagement connected a CRM rebuild and new sales process with lead nurturing, team training, and margin checks across sales, production, and finance.
Supporting the growth
Keith rebuilt the CRM and selected and built out a front-end lead nurturing platform. He developed a new sales process, trained the team to use it, and built the speed-to-lead process around incoming inquiries.
The work reached beyond the software. The company reorganized around the new sales process and established an operating rhythm to support it. The owner hired a new general manager and sales manager as the business added the leadership needed to support its growth.
Checking margin throughout the job
The team implemented a CRM for the sales process with estimating margin guardrails built in. Salespeople used those guardrails when preparing estimates.
Production had a second margin check to run before work started. At the end of the job, finance completed job costing. That gave the business three points to examine margin: at the estimate, before production, and after completion.
The results
Annual revenue grew from $4M to roughly $10M over two years. Company-wide gross margin increased from 15% to 30%+.