Sales growth. Stronger operations.
Roofing business
consulting in Phoenix.
Build a roofing company that sells more and grows without every decision coming back to you.
Full Throttle helps roofing companies turn more leads into sold jobs and build the operations to support that growth.
Defined projects and fractional operations leadership.
30 minutes with Keith. Talk through what needs to work better.
Roofing experience in Phoenix
Reimagine Roofing.
A new sales model.
Keith served as COO, CFO, and president at different points. He spearheaded the shift from solar-partner business to direct-to-consumer sales and helped prepare the company for its private equity sale.
Direct-to-consumer growth
$15M$18.5M
Annual revenue grew as the company built a digital sales process for selling roofs by phone and text.
Earlier growth / Solar partnerships
$5M$15M
Keith contributed to the solar partnerships behind the earlier 3x growth in annual revenue.
Both growth stages were at Reimagine Roofing during Keith’s earlier operating career, before Full Throttle.
- 01
Build the digital sales process.
When the solar-partner model stopped working, Keith spearheaded the B2C transition. The team built the customer journey, estimate presentation, sales training, and supporting workflows around the new model.
- 02
Put a call center behind it.
Keith built the systems behind the in-house call center and helped develop the sales process. The team could sell roofs over the phone and through text.
- 03
Build finance and prepare for exit.
Keith built the accounting department, handled CFO responsibilities, and helped prepare financial reporting and buyer due diligence for the private equity sale.
Also from our client work
Sales growth with stronger margin controls.
A separate Full Throttle engagement connected a CRM rebuild and sales training with margin checks across estimating, production, and finance.
The front end of the business
Move more opportunities
from first call to sold job.
Give your team a repeatable way to respond, qualify, sell, and follow up. Then make sure the systems and roles support it.
A digital sales process.
Build the process around how your customers buy. Connect qualification, digital presentations, estimates, and follow-up so the next step is clear.
- CRM stages and sales workflows
- Lead nurture and rehash
- Sales playbooks and team training
Your in-house call center.
Build the front-end team and workflow that keep leads moving. Define who responds, what they capture, and when the opportunity passes to sales.
- Lead intake and response ownership
- Call scripts and qualification
- Roles, training, and sales handoffs
Marketing connected to sales.
Review your digital footprint, local service-area coverage, and marketing spend alongside what happens to the leads they produce.
- Website and inquiry paths
- Service-area and channel review
- Source-to-sale reporting
What needs to work better?
Build the business
behind the sale.
Sales needs a team that can deliver. Clear handoffs, useful systems, and managers with the authority to act keep the work moving.
Choose an area to see an example of the work.
A familiar problem
The lead came in.
The follow-up went quiet.
An estimate is sitting in the CRM. The salesperson thinks the front office is following up. The front office thinks the salesperson owns it.
What we can help build
Give the next step an owner.
Set response and follow-up responsibilities, build the CRM tasks, and train the team on the handoff. Keep rehash opportunities in a process the team can actually run.
Response time, follow-up completion, and movement from inquiry to sold job.
A familiar problem
You know the ad spend.
Which leads became jobs?
Leads arrive from different channels and service areas. The source gets lost, or the reporting stops at the form submission.
What we can help build
Connect the channel to the outcome.
Review the digital footprint and inquiry paths. Capture source and service-area data, then connect that information to sales outcomes so spend decisions have a stronger basis.
Lead source, qualification, booked opportunities, and sold work by channel or area.
A familiar problem
The job is sold.
Production is chasing details.
The scope is incomplete, the schedule is uncertain, and the owner is being asked to sort out the gap between sales and production.
What we can help build
Make the handoff ready for work.
Define the release-to-production requirements and margin check. Clarify who can make decisions, build the SOPs, and support the managers responsible for delivery.
Job readiness, unresolved handoffs, margin exceptions, and decisions still returning to the owner.
A familiar problem
Revenue looks good.
The job margin is unclear.
Your books, CRM, and job records tell different stories. Final costs do not consistently make it back into the next estimate.
What we can help build
Put the financial picture to work.
Improve QBO and bookkeeping workflows, organize completed-job costing, and build reporting around the decisions the owner and managers need to make.
Estimated versus actual job costs, gross margin, cash visibility, and reporting consistency.
The financial foundation
Make the books useful.
Behind the sales and operating work, we can help improve QuickBooks Online (QBO), bookkeeping processes, job costing, and reporting. Give the team numbers it can use to price work, understand margin, and make decisions.
Full Throttle Business Diagnostic
See the process.
Choose the first fix.
Trace the way your business brings in leads, sells jobs, delivers the work, and gets paid. Review the systems, automations, and customer interactions that connect each step.
- A map of your current business process
- A Business Diagnostic Report with findings and recommendations
- A prioritized plan for what to fix next
Typically about one week after discovery and receipt of the required access and information.
The full $1,000 is credited toward a follow-on project of $2,000 or more. No expiration.
Explore the Business DiagnosticThe digital sales process, mapped.
Working across Greater Phoenix
Local when it helps.
Connected between meetings.
Based in Greater Phoenix, Full Throttle works with roofing owners and their teams on-site and remotely. The engagement can include time with your sales team, front office, managers, and financial systems.
Greater Phoenix service area
- Phoenix
- Scottsdale
- Tempe
- Mesa
- Chandler
- Gilbert
- Glendale
- Peoria
We agree on the mix of on-site work, remote delivery, and team involvement before the engagement begins.
Ways to work together
A defined project.
Or leadership alongside your team.
01 / Build or fix something specific
Projects & implementation
A digital sales process, an in-house call center, a CRM rebuild, or better reporting. Agree on the deliverables, responsibilities, and team involvement before work starts.
Explore projects and investment02 / Keep the business moving
Fractional COO
Senior-led support across sales, operations, and finance. Work with the owner and managers on priorities, hiring, operating decisions, and follow-through.
Explore roofing fractional COOBefore we start
Practical
questions.
Talk through your business, your team, and the work you need covered.
Explore our full roofing servicesCan you help with sales as well as operations?
Yes. The work can include a digital sales process, in-house call-center buildout, lead response and follow-up, sales training, and CRM workflows. We connect those changes to how the company delivers the work.
Do you work on-site with Phoenix-area roofing teams?
Yes. We offer on-site and remote support across Greater Phoenix. We agree on the right mix of working sessions, system work, and team involvement for the engagement.
Can you help with our website, service areas, and marketing spend?
Yes. We can review the digital footprint, inquiry paths, local service-area coverage, and how marketing spend connects to sales outcomes. Specific website, campaign, and tracking work is agreed in the project scope.
Do we have to change our CRM or replace our general manager?
We start with the systems and team you already have. The scope may improve an existing CRM or include a rebuild where needed. Fractional leadership can work alongside your GM with clear responsibilities.
Can the work include QBO and financial reporting?
Yes. The scope can include QuickBooks Online workflows, bookkeeping processes, job costing, and financial reporting that connects to operating decisions.
What does an engagement cost, and do we have to start with the diagnostic?
The Full Throttle Business Diagnostic is $1,000, with the full fee credited toward a follow-on project of $2,000 or more and no expiration. It is optional. Projects are priced by scope, and fractional COO work is scoped around responsibility and involvement. A discovery call helps establish the right starting point.
See published project rangesStart with the work
What would help your
roofing business move forward?
A stronger sales process. A team that owns the handoffs. Numbers you can use. Bring the problem you’re seeing and we’ll talk through the next step.