Revenue operations & fractional COO leadership
Revenue operations for home service companies.
Build a business that can take on more work without routing every decision through you. Full Throttle connects lead handling, sales, job delivery, and financial controls through focused projects or fractional COO leadership.
30 minutes with Keith. Talk through the work your business needs.
ONE JOB. THE WHOLE BUSINESS.
A sale isn't money
in the bank.
See what changes when the handoffs connect.
Sold, but the next team is missing details.
The crew is waiting on scope and scheduling details.
Extra work wasn't recorded. The invoice is incomplete.
The owner becomes the person chasing every update.
From the first call to the job-cost review.
Selected client experience
Growth the business
can actually support.
Two roofing engagements show the work behind stronger margins and a business that depends less on its owner.
Full Throttle client engagement / Roofing
Growth with stronger margins.
A CRM rebuild, sales training, and margin checks at estimating, before production, and in finance. Company-wide gross margin rose during a two-year engagement that also supported revenue growth.
Read the growth and margin caseOperating engagement / Roofing
Daily operations off
the owner's plate.
Bookkeeping and finance support, an operations manager, and a digital sales process helped the owner step back from most daily work. He kept selling because he enjoyed it.
This engagement began before Full Throttle and continued through the firm.
Read the owner independence caseClient feedback
Roofscapes NWView Upwork profile“He's alleviated so much pressure and stress off our shoulders to help us develop new internal processes.”
One business. Four connected cycles.
Follow a job from
inquiry to payment.
Click a cycle to see the handoff, who owns it, and what we can help build.
Illustrative workflow. The process is mapped around your business.
From attention to inquiry
The lead arrives.
Who takes it from here?
A missed call, website form, or purchased lead needs an assigned person and a response process. Source information should travel with it.
Example owner
Front-office or sales intake team
What we can build
Lead capture and routing, missed-call follow-up, response tasks, and source tracking.
From inquiry to agreement
Send the estimate.
Keep the next step moving.
The team needs a defined sales process, a follow-up plan, and a way to check scope and margin before making the commitment.
Example owner
Salesperson and sales manager
What we can build
CRM stages, estimate follow-up, margin guardrails, approval rules, and sales training.
From promise to delivery
Give the team a job
that's ready to run.
Operations needs the agreed scope, job documents, and a capacity check before scheduling the work. Changes need an owner and a clear path back to finance.
Example owner
Operations or production manager
What we can build
Sales-to-production handoffs, job-readiness checks, role responsibilities, SOPs, and an operating review rhythm.
From delivery to dollars
Close the job.
See what it actually earned.
Completion details, approved changes, labor, and material costs need to reach finance. That makes billing and margin review part of finishing the work.
Example owner
Bookkeeping or finance team
What we can build
Billing handoffs, job-cost review processes, financial reporting, and an operating scorecard.
Start with the SAE Diagnostic
Find the first problem
worth fixing.
See how work moves through your business and where the handoffs break. SAE stands for Systems, Automations & Engagements.
- A map of your current process
- An SAE report with findings and recommendations
- Priorities to guide what you fix next
Typically ready about one week after discovery and receipt of the agreed access and information.
The full $1,000 is credited toward a follow-on project of $2,000 or more. No expiration.
Explore the diagnosticFollow-up & repeat business
The next job may already be in your CRM.
We build follow-up and nurture campaigns that reconnect with unsold leads, bring past customers back, and offer additional services when the timing makes sense.
Explore CRM & follow-up workThe work includes contact rules, campaign timing and messages, plus a clear handoff when someone responds.
Rehash / reopen the conversation
An estimate went quiet.
Reconnect with people who received an estimate but never moved forward. Give the team a useful reason to follow up.
Find the opportunity
An open estimate with no decision.
Make the contact
Ask whether the project is still planned and what is holding it up.
Give the team a next step
Route the reply to sales to answer questions, revisit scope, or close the opportunity.
Nurture / stay relevant
The interest is there. The timing is later.
Keep the conversation useful until the customer is ready. Match the follow-up to the service and timing they told you about.
Find the opportunity
A qualified lead planning work for later.
Make the contact
Send relevant information and check back around the planned timing.
Give the team a next step
Move the conversation back to sales when the customer is ready to act.
Repeat business / the next service
The last job is finished. What comes next?
Use the customer’s service history to offer relevant additional work when it makes sense, such as a seasonal service or an inspection.
Find the opportunity
A past customer with a relevant next-service need.
Make the contact
Send an offer or reminder tied to their previous work and the timing.
Give the team a next step
Assign the response, confirm what is needed, and move it into the sales or booking process.
Ways to work together
Choose the responsibility
you need covered.
Some businesses need a specific system built. Others need help leading the work across departments.
01 / A defined scope
Projects & implementation
Build or improve the process around a specific need: a CRM rebuild, lead follow-up, sales handoffs, reporting, or recruiting from role definition through onboarding.
Agree on the scope, deliverables, and team involvement before the work starts.
Explore project work02 / Ongoing leadership
Fractional COO
Put operating priorities into practice with your team. Establish clear responsibilities, hire for missing capacity, and use the numbers to make decisions as the business grows.
Senior-led work across the business, with regular operating reviews and follow-through.
Explore fractional leadershipWho this is for
A business with
work to deliver.
We help owners and leadership teams connect the front office, field work, and financial picture.
- Roofing & remodeling
- HVAC
- Plumbing
- Electrical
- Restoration
- Landscaping
- Residential general contractors
- Carpentry
Working in another service business? Talk through your process with us on a discovery call.
Practical questions
Do we need to replace our software?
We start with the process and the tools you already use. The diagnostic can identify whether the problem is configuration, adoption, a missing connection, or a system that no longer fits. Any replacement is scoped around that need.
Can you help our team use what gets built?
Yes. Roles, SOPs, training, and follow-up can be part of the engagement. The scope should account for how the team will use the process in day-to-day work.
Do we need a project or a fractional COO?
A project works when the change and deliverables can be defined. Fractional COO work fits an ongoing need for operating leadership across departments. We can help clarify that on the discovery call.
Where should we start if several things need work?
The $1,000 SAE Diagnostic maps the agreed process and identifies priorities. You leave with the report and map to guide your team or scope further work with Full Throttle.
Free website check
Where could your website
be losing customers?
Enter your website for a focused look at your offer, inquiry path, trust signals, and mobile loading.
Put the next step in motion
Start with the part
that needs to change.
Bring the problem you're seeing. We'll talk through the work behind it and whether a project, diagnostic, or ongoing leadership makes sense.