At Full Throttle, typical project investment is $5,000 to $15,000 for one workflow, $15,000 to $50,000 for a connected system, and $50,000+ for work across multiple systems and teams. A CRM engagement fits into those ranges based on what needs to be built.
These are Full Throttle’s published project ranges, in USD. Your scope and fee are agreed before work begins.
The software subscription is another part of the budget. Before comparing implementation quotes, get clear on the process you need, the data that has to move, and what your team needs to use the system after launch.
What each project range can cover
$5,000 to $15,000: one workflow. A defined improvement inside an existing system. That could be rebuilding a sales pipeline, fixing lead routing, or putting estimate follow-up in place. You need a clear finish line and someone responsible for the process afterward.
$15,000 to $50,000: a connected system. A broader CRM build that connects the stages of your process, the workflows between them, reporting, and team training. Migration and data cleanup need to be defined in the scope, along with the records and history you expect to keep.
$50,000+: multiple systems and teams. Work that connects the CRM with other parts of the business, such as calling tools, field operations, and finance. The work includes deciding which system owns each piece of information and how updates move between them.
A company with several tools doesn’t automatically need the largest build. The price follows the work those tools need to do together. See our CRM strategy and implementation work for more on how we approach that scope.
What moves the implementation price?
The process you need to build. A pipeline with five stages can be simple or complicated. What has to happen before a deal moves? Who follows up? What information does production need when the job sells? Those decisions determine the fields, rules, and automation behind the stages.
The condition of your data. Moving names and phone numbers is different from preserving years of notes, attachments, deals, and activity history. Decide what to keep, what to clean up, and what can stay in an archive. Include a way to check that the migration worked before the team relies on it.
The depth of the integrations. “Connect the CRM to accounting” leaves a lot unanswered. Which records move? In which direction? What happens when a record changes or the connection fails? An integration quote should describe that behavior.
The reporting and training required. Agree on the decisions each report needs to support and where its numbers come from. A useful reporting foundation depends on reliable inputs. Training also needs to cover each person’s actual work, including the exceptions they’ll run into.
Build the full budget
Keep these costs visible when reviewing proposals:
Implementation: Process design, configuration, migration, integrations, testing, documentation, and training included in the scope
Software: Subscription tier, paid users, usage charges, and required add-ons
Your team’s time: Who supplies the data, makes decisions, tests the workflows, and attends training
Support after launch: What help is included, how long it lasts, and how future changes are priced
Full Throttle scopes ongoing support separately. Make that conversation part of the proposal so you know who will handle questions and changes after the project ends.
A lower implementation quote can be a good fit if it covers what you need. Check whether important work has been left for your team to complete or purchase separately.
Compare the work behind the quotes
Ask each provider to show the same things: the workflows being built, the data being moved, the integrations being tested, and the handoff your team will receive.
Then walk through an actual example.
For a roofing company, that could mean following an inquiry from the website into the CRM, assigning the salesperson, sending the estimate, following up, and handing the sold job to production. Check what happens when the customer doesn’t answer or the scope changes.
That exercise turns “CRM implementation” into work you can evaluate. It also exposes gaps before the build starts.
Agree on how you’ll accept the finished work. That might include checking a sample of migrated records, testing each lead source, and having the people who will use the system complete their workflows.
Avoid paying for the same work twice
Rework happens when process decisions get postponed until after the configuration is finished. A sales stage gets built before anyone agrees what it means. An automation sends reminders to the wrong person. Reporting depends on a field nobody uses.
Define those decisions early. Test with the team, document how the system works, and assign someone to maintain it.
The business will change, and the CRM will need to change with it. A clear structure and usable documentation make those changes easier to manage.
FAQ
Does CRM implementation pricing include the software?
Don’t assume it does. Ask the provider to separate implementation fees from subscriptions, add-ons, and usage charges. The proposal should identify what you’ll pay once and what will continue after launch.
Can we implement the CRM ourselves?
Yes, if someone on your team has the time and experience to own the work. A basic setup may be manageable internally. For a larger migration or connected workflows, decide which parts your team can handle and where outside help would be useful.
Do we have to replace our current CRM?
No. A project can improve an existing CRM. Start by identifying what’s failing and whether the current platform can support the process you need.
What if we don’t know the scope yet?
The optional $1,000 Full Throttle Business Diagnostic provides a business process map, a Business Diagnostic Report, and prioritized recommendations within an agreed scope. The full fee is credited toward a follow-on project of $2,000 or more, with no expiry.
Talk through the work before choosing a budget
Bring your current tools and the process you want to improve to a 30-minute Discovery Call with Keith. We’ll discuss what needs to change and what information we need to scope it.
