HubSpot offers free tools, while Sales Hub Professional starts at $90 per Sales Seat per month when paid annually. Marketing Hub Professional starts at $800 per month when paid annually. Your first-year budget also needs to account for onboarding, implementation, and any ongoing support. Sales pricing, Marketing pricing.
The useful question is what it will cost to support the way your team sells, follows up, and manages customer information.
HubSpot's published starting prices
USD pricing checked November 2, 2026. These are the standard public Sales Hub and Marketing Hub offers. Bundles, promotions, existing contracts, and separately quoted flexible pricing can differ.
Free tools: $0, for up to two users. Listed one-time onboarding: Not listed as required.
Starter: $20 per seat/month reference price; eligible new-customer discounts are currently lower. Listed one-time onboarding: Not listed as required.
Sales Hub Professional: $90 per Sales Seat/month paid annually, or $100 paid monthly with an annual commitment. Listed one-time onboarding: $1,500.
Sales Hub Enterprise: $150 per Sales Seat/month. Listed one-time onboarding: $3,500.
Marketing Hub Professional: $800/month paid annually, or $890 paid monthly with an annual commitment. Listed one-time onboarding: $3,000.
Marketing Hub Enterprise: $3,600/month. Listed one-time onboarding: $7,000.
Marketing Hub Professional includes three Core Seats and 2,000 marketing contacts. Enterprise includes five Core Seats and 10,000 marketing contacts. Additional seats and contacts can increase the price. Confirm Enterprise billing terms in your order form. Sources: HubSpot Sales pricing, Marketing pricing, and Product & Services Catalog.
At the time of this review, the Starter offer showed $7 per seat/month paid annually and $10 paid monthly for eligible new customers. Ask how long a discount lasts and what renewal will cost before treating it as your ongoing budget.
The details that change your bill
Who needs which seat? A salesperson using advanced Sales Hub features needs different access from someone who only reviews information. HubSpot offers View-Only Seats at no additional cost. Core Seats provide access to purchased products, but don't include the full Professional or Enterprise sales tools. Match access to each person's job. HubSpot seat definitions.
Which contacts will you market to? On plans with marketing-contact pricing, non-marketing contacts aren't billed as marketing contacts. Crossing your paid contact tier can trigger an automatic upgrade. Reducing the count afterward doesn't automatically reduce your tier mid-term; downgrades happen at renewal. Decide which records should become marketing contacts before importing them or turning on forms and workflows. HubSpot's contact billing rules.
What else will the process use? Calling tools, texting, integrations, and other applications may carry separate fees. Some HubSpot AI features consume credits. Check the included allowance, additional usage pricing, and spending controls for the features you intend to use. HubSpot credits and limits.
HubSpot lists its required onboarding fees on its pricing pages. The work is to include them in your budget and understand what they cover.
Onboarding and implementation need separate scope
Ask what the onboarding package will deliver before assuming it includes your full migration, integrations, workflows, and team training.
For a roofing business, implementation might connect a website inquiry to an assigned salesperson, estimate follow-up, a production handoff, and reporting. Each step needs agreed rules, usable data, and someone responsible for it.
Our CRM strategy and implementation work starts with that process. The reporting foundation then needs to show whether the process is working.
Full Throttle's published project ranges are $5,000 to $15,000 for one workflow, $15,000 to $50,000 for a connected system, and $50,000+ across multiple systems and teams. These are our project ranges, not HubSpot fees or a claim about every provider's pricing. Scope and fees are agreed before work begins. See project scope and investment.
A first-year budget example
Assume a company needs five Sales Hub Professional seats, pays annually, and commissions an implementation project priced at $15,000.
Sales Hub Professional: 5 seats × $90 × 12 months = $5,400
HubSpot Professional onboarding: Published one-time fee = $1,500
Implementation: Hypothetical scoped project = $15,000
Illustrative subtotal: $21,900
The software and onboarding figures come from HubSpot's Sales pricing. The $15,000 implementation is an example, not a fixed Full Throttle package.
This subtotal excludes tax, Marketing Hub, extra applications, usage charges, ongoing support, and your team's time. Add whatever the actual scope requires. If an onboarding fee is waived or credited in your agreement, reflect that once in the budget.
The following year's budget changes because the initial build isn't automatically repeated. Software, support, usage, and any new work continue according to your agreements.
Choose the plan around the work
Before buying, walk through a real inquiry with the team. Who receives it? How quickly is it assigned? What follow-up should happen? What does the next department need? Which report will tell you something was missed?
Then check which subscription supports those requirements.
A simpler plan may be enough for a small team. A more involved sales process may justify Professional or Enterprise. Revenue alone doesn't decide that, and paying for a higher tier won't make an undefined process clear.
For a closer look at the build itself, read How Much Does CRM Implementation Cost?.
FAQ
Can a small business use HubSpot for free?
Yes. HubSpot currently offers free tools for up to two users. Check the available features and limits against the work you need to do. HubSpot free and paid plans.
Does paying monthly mean I can cancel monthly?
Not necessarily. The Sales Hub Professional and Marketing Hub Professional options reviewed here allow monthly payments with an annual commitment. Payment frequency and contract length are separate decisions.
Does HubSpot's subscription include implementation?
Don't assume it includes a complete build for your business. Confirm the subscription, onboarding deliverables, and implementation work separately so you know who is responsible for migration, configuration, testing, and training.
Do we need someone to manage it after launch?
Someone needs to own changes, data quality, and questions from the team. That can be an internal person, an outside provider, or a combination. Agree on that responsibility and any support fee before the project ends.
Bring your current tools, expected users, and the process you want to improve to a 30-minute Discovery Call with Keith. We'll discuss what needs to be scoped before you commit to the software or the build.
