Websites for service companies
A website for
the jobs you want to win.
Which services do you want to sell, and where do you want those calls to come from? We plan, write, and build your site around those answers. Customers can see the work you’ve done nearby and request an estimate from the right office.
Stick & Stone Home Services
A homeowner can follow a real roof replacement in Bremerton, from tear-off to finished ridge.
View project storyScope & investment
What goes into your build?
One crew serving eight suburbs may need one good coverage page. Two branches with different services may need separate pages and estimate paths. We agree on the page list and one-time fee before the build.
Local website
From $5,000
For a service business that needs a complete site in its primary market.
- Up to six core pages, with copy, design, and approved project imagery
- Priority services, coverage, and examples of your work
- A mobile call or estimate path, tested with your office
Metro website
$10,000–$15,000
For an owner who wants more of a specific job in particular cities or neighborhoods.
- A plan that pairs priority services with the areas you want to grow
- Original local pages built from crew interviews, photos, and real jobs
- Links from each job story to its service, area, and estimate request
Regional or complex rebuild
Custom quote
For a business with branch-specific services, a substantial site to migrate, or a more complex estimate process.
- Market pages with the right crews, services, and contact options
- A plan to preserve valuable URLs and redirect retired pages
- A tested inquiry path for each branch and a model for the next one
Metro build · Illustrative scope
Inside a $12,000
metro website.
Take a Phoenix roofer who wants more tile underlayment jobs. Alongside the core site, we might build three area pages, four pages for specific services in those areas, and two job stories.
The homeowner has a different question at each step. Here’s how three of those pages work together.
A homeowner in Ahwatukee
Service page
“Can you replace what’s under my roof tiles?”
The tile underlayment page explains when the work is needed, what can be reused, and which details affect price. The homeowner can see a completed job or request an inspection.
Phoenix area page
“Do you work in my part of Phoenix?”
The city page shows the coverage area, the services this crew offers, and nearby jobs. Someone looking for tile work can go straight to the relevant service and project.
Service in a neighborhood
“Have you done this kind of roof in Ahwatukee?”
If the crew has completed several jobs here, this page can show their photos, explain what they found under the tiles, and give a price range the owner can stand behind. One isolated job can be featured on the Phoenix page instead.
Regional rebuild · Illustrative scope
What would make this
a $20,000 project?
One branch sells roof replacements. The other also handles commercial repairs. Their crews cover different areas and their calls go to different offices.
We identify the old pages already bringing in calls, map which URLs to keep or redirect, and build a service menu and project library for each branch. Before launch, we send an estimate request through each branch’s page and verify it reaches the right office.
The handoff includes the page structure and instructions the team can use when the next branch opens.
Before we build
Working with
Full Throttle.
Can we keep a website we already like?
Yes. We can scope a local expansion on its own: for example, a city page, two service pages for that city, and one local project story. We review what’s already working before recommending a rebuild.
What do you need from our team?
Your priority jobs, where your crews actually work, and permission to use selected photos or project details. We interview the people who know the work, write the copy, and bring you the page plan and a design mockup for approval.
Where do estimate requests go?
Every build includes a tested destination, such as your office inbox, booking link, or an existing form your system supports. Rep assignment, automated follow-up, and pipeline reporting can be scoped as a separate CRM project once we confirm the platform and plan.
What does the one-time fee cover?
We agree on the pages, design, copy, revisions, build, and launch tests in writing. We identify hosting, subscriptions, and any ongoing marketing costs separately before you sign.
Plan your website
Which jobs do you
want more of?
Bring your current site and the areas you serve. In a 30-minute call with Keith, we’ll talk through what to keep and what’s worth building.

