What is RevOps?

If you’ve spent any time around modern business leaders, especially in tech or high-growth industries, you’ve probably heard the term RevOps thrown around. But what exactly is RevOps? Is it just another buzzword, or is it a crucial strategy for scaling your business?

Let’s break it down.

The Simple Definition

RevOps, short for Revenue Operations, is the strategic alignment of your sales, marketing, and customer success teams through shared systems, processes, data, and goals — all with one focus: driving predictable, sustainable revenue growth.

At its core, RevOps is about breaking down silos and creating a unified growth engine.

Why RevOps Exists

Traditionally, sales, marketing, and customer success operate in separate lanes. Each team has its own tools, processes, and success metrics. This leads to miscommunication, inconsistent customer experiences, and lost revenue opportunities.

RevOps changes the game by:

• Creating a single source of truth for your customer and revenue data

• Streamlining handoffs and workflows between teams

• Aligning everyone around the same revenue goals

In short: RevOps helps your business operate like one well-oiled machine.